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Revenue sources for an online dating service website?

How can we generate revenue with a free online dating service website? This website would target particular universities. How may we attract people to advertise on our website. I'm afraid that if we charge a subscription fee, no one would join because they could just use facebook or other websites.

Public Comments

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  2. The 'dating' sector is very competitive, you will find that most new dating sites just funnel visitors or sign ups to the bigger sites for a commission. If you want to be successful as a new dating site you have to come up with something unique. Niche dating sites are still able to charge fairly high subscription fees, take a look at www.jdate.com
  3. I think advertising is generally the way to go, unless you want to add special memberships with frills that cost more than basic memberships. I like the idea of advertizing based on keywords in a member's profile. For example, if a person writes in her interests that she likes coffee, make it so that your website will generate Starbucks adverts when she logs in. I like your idea, btw.
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